Stop building surveys.Start getting answers.

Drop in a Word doc or paste your questions, and Baxly turns them into a polished, guided survey in minutes. Skip logic, smart loops and quotas are built in, and you get results you can stand behind.

Free plan at launch · No credit card required

Baxly comes from Baxter Research Group, bringing more than 70 years of research experience to every survey.

Why teams pick Baxly

Most survey tools hand you a blank page. Baxly hands you a finished draft.

Start from what you have

Upload a Word questionnaire, paste your questions, or connect your own AI assistant. Baxly hands back a finished, styled survey with the flow already in place.

Built to be finished

A guided, mobile-first experience shaped by years of fielding real studies, with an honest time estimate on the cover. Your logo and colors, no Baxly branding on Pro.

Interviews, not just forms

Turn on follow-ups and the survey asks the one question a good interviewer would ask when an answer deserves more. Or run a short moderated interview inside the survey, at scale.

Research-grade flow control

24 question types, skip logic, screen‑outs, quotas, A/B tests and loops over your own lists. Every rule reads back in plain English on the question it affects, and a logic map draws the whole flow.

Reviewed together, before anyone answers

Send a review link and clients and colleagues comment and suggest edits on the live draft, no account needed. Suggestions show as redlines on the question, reviewers agree or disagree, and nothing changes until you approve.

Results ready to present

Responses stream in live, screened for duplicates, bots and speeders. Filter by any answer, test significance in crosstabs, let AI summarize open ends, then print a report, share a live link or export to Excel, SPSS or Power BI.

Every study makes the next one smarter

Trackers line up the same questions wave over wave so trends show themselves. Ask your research answers a plain-language question across every study you have run, studies cited.

Real researchers behind it

A Baxter analyst can review your questionnaire before you field it and verify the results after, with a seal you can publish. Or hand the whole study to Baxter Research Group.

Send it your way, see what worked

One tagged link in Mailchimp, HubSpot or any email tool ties every response back to a person, or let Baxly send from your own domain. Each campaign shows who arrived and who finished.

Live in three steps

From Word doc to fielded survey in an afternoon, not a week.

1

Import or build

Upload your questionnaire and let the AI structure it, hand the job to your own AI through the Baxly connector, or start from a blank page with a builder that stays out of your way.

2

Shape it, then get it reviewed

Add skip logic, screen-outs, and quotas, loop pages over your own lists, and personalize wording with variables. Then send a review link: clients and colleagues comment and suggest edits on the live draft before a single respondent sees it.

3

Send and watch

Share a link, send from your own email platform with a tagged link, or send invitations from Baxly's delivery engine. Then watch results stream in live, campaign by campaign, ready to export.

Bring your own AI

Your AI already knows your business. Now it can build your surveys.

Connect Claude, ChatGPT, Gemini or the assistant your company built to Baxly and describe the study in plain words. Your AI reads Baxly's published rule book, writes the whole survey with the screeners, loops, quotas and logic in place, checks it, creates it in your account and hands you the link, all in one conversation.

It arrives as an ordinary draft you can still edit in the builder, nothing goes live until you say publish, and the same connection can read results back into the conversation. No connector? Any assistant that can read a web page can write a Baxly survey definition file, and you upload it.

See how to connect your AI

Connector included with Business · Definition files work on every plan

In your assistant

Build a 5-minute concept test for our three new subscription tiers with an A/B split, check it, create it in Baxly and give me the preview link.

Done. I read the Baxly rule book and wrote a 4-page test: a screener for current customers, the tier description with an A/B split on price framing, five rating questions, and an open end. Baxly validated it with no errors.

Draft created in your account: Subscription tier concept test. It is not published yet, so answers on the preview are not counted. Preview link: baxly.brc.com/s/...

Works with any assistant that takes a remote connector (MCP), or with an API key for tools that cannot sign in.

Why Baxter

Survey software from people who run surveys for a living

Most survey tools are built by software companies. Baxly is built by Baxter Research Group, a research firm that has designed, fielded, and reported tens of thousands of studies over more than 70 years. Every default in Baxly comes from what actually works in the field: question wording, flow, deliverability, and reporting that holds up in front of a client.

70+

Years of research experience

10,000s

Research studies delivered

In-house

Research analysts

Simple pricing, serious research

Start free and upgrade when your program grows. Early access members lock in launch pricing.

Free

$0

forever

Try Baxly on a real project.

  • 1 active survey
  • 100 responses / month
  • 3 credits / month for AI import and analysis
  • Quick-start templates
  • Core question types
  • Guided respondent experience
  • Automatic data-quality screening with a quality certificate
  • Share by link · Live results
Get early access

Pro

$99

per month · $79/mo billed annually

The full builder, powered by AI.

  • Unlimited surveys
  • 2,500 responses / month
  • 250 credits / month for AI extras: enough to interview 250 respondents (buy more any time)
  • AI import: your Word doc or a description becomes a finished survey
  • AI follow-ups: the survey asks a smart follow-up question when an answer deserves one
  • AI conversation questions: a short, moderated interview inside the survey
  • All 24 question types, including MaxDiff, matrix, ranking, file upload (16 MB) and image heatmaps
  • MaxDiff with TrueRank precision scores: confidence intervals and the odds each item is truly #1
  • Best of awards: readers' choice voting across dozens of categories and hundreds of nominees, with leaderboards that say how sure the winner is
  • Skip logic, page logic, screen-outs & quotas
  • Looped pages, variables & personalization
  • Navigator layout for long-form studies
  • AI open-end analysis: themes, sentiment & quotes
  • Trackers: trend the same questions wave over wave
  • Ask your research: plain-language questions answered across all your studies
  • A/B experiments with automatic result splits
  • Crosstabs with statistical significance testing
  • Review links for clients and colleagues: they comment, suggest edits shown as redlines, and agree or disagree with each other, with no account or seat needed
  • Filter results by any answer, switch chart types, browse individual responses, save views
  • Share live results with a read-only link
  • CSV, Excel & SPSS export · print-ready PDF report
  • Remove Baxly branding · Theme Studio
  • Email invitations & reminders: $5 per 1,000 sends, up to 10,000 / month
Get early access

Business

$299

per month · $249/mo billed annually

Field studies at scale, as a team.

  • Everything in Pro
  • 10,000 responses / month
  • 1,000 credits / month for AI extras
  • 200,000 email invitations & reminders / month from Baxly's warmed delivery engine, up to 20,000 a day (then $2 per 1,000)
  • Custom sending domain: invitations from your own address (simple DNS setup)
  • 5 team seats included · add more at $49 per seat / month ($490 / year on annual plans)
  • Results API & webhooks · live Excel and Power BI dashboards (Power Query) · Zapier and Make via webhooks
  • AI connector: Claude, ChatGPT, Gemini or your company's own assistant builds, checks, publishes and reads surveys in your account (MCP, or an API key)
Get early access

What credits are for

Credits pay for the extras, the AI features and TrueRank precision scoring, and nothing else. Building, sending, collecting and reading results never use them. Every plan includes a monthly allowance, and packs of 50 credits for $15 are there when you want more. Purchased credits never expire.

A rule of thumb: one respondent's AI follow-up on one question is one credit, so budget follow-ups the way you budget responses. Respondent-facing AI (follow-ups and AI conversation questions) is included with Pro and Business.

AI import (your doc or description to survey)1 credit for most imports; a very long document is charged one credit per pass, up to 16
AI follow-up1 per respondent for each question with follow-ups turned on
AI conversation question, one respondent1 per respondent
AI draft of a question, closing message, incentive rules or organization profile1 per draft
AI open-end analysis (themes, sentiment, quotes)1 per run
AI story (key takeaways, story angles, deep dive)2 per story, 3 for a trend story
Ask your research (a cross-study answer)1 per question
TrueRank precision scores for a MaxDiff25 per run

Add-ons only a research firm can offer

Add to any plan, per project. Most valuable right before you field, and right before you present.

Baxter Verified

from $1,500per survey

Put the Baxter name on your results. Before you field, a Baxter analyst reviews every question for leading wording, unbalanced scales and order effects, and signs the questionnaire off. After fielding, the analyst reviews your screened data and confirms your tabulations. Clean projects earn the Reviewed & Verified by Baxter Research Group mark, a printable seal and a public certificate anyone can look up. When someone asks whether your numbers are real, you have a research firm's answer.

Baxter-Built Report

from $2,500per project

Baxter analysts turn your results into a presentation-ready deliverable (a branded PDF report, a slide deck, or both), built on the reporting pipelines behind tens of thousands of studies. Walk into the boardroom with your findings already told as a story.

Rather not run it yourself? Baxter analysts can design, field, and report the entire study.

Talk to the team

Questions, answered

When can I sign up?
Baxly is in early access and invite-only for now. Join the waitlist with your email and we will let you know as soon as your account is ready; we are opening accounts in small groups. Baxter Research Group clients receive their invite and promo code with their study report.
What happens if I go over my response limit?
When your account reaches its monthly response allowance, new respondents see a short 'this survey is paused' page until the month resets or you move up a tier. Anyone already mid-survey finishes. Email invitations are pay-as-you-go on Pro ($5 per 1,000, up to 10,000 sends a month) and billed at $2 per 1,000 beyond the 200,000 included on Business.
How do credits work?
Credits pay for the extras: the AI features and TrueRank precision scoring. Building, sending, collecting and viewing results never cost credits. Every plan includes a monthly allowance (3 on Free, 250 on Pro, 1,000 on Business) that resets each month, and you can buy packs of 50 credits for $15 whenever you need more. Purchased credits never expire and are used only after the monthly allowance runs out. Most actions cost 1 credit: an AI import (usually 1; a very long questionnaire can take several), a draft, an analysis run, an Ask your research question, or one respondent's AI follow-up on one question. A written story (key takeaways, story angles, a deep dive on one question) costs 2, a trend story across waves 3, and TrueRank precision scores for a MaxDiff cost 25 because they run a full statistical simulation. Plan for AI follow-ups the way you plan for responses: 200 respondents and one follow-up question is up to 200 credits, which Pro's monthly allowance covers; each additional follow-up question adds up to another 200.
How fast do email invitations go out?
Invitations leave in batches from Baxly's warmed delivery engine so your messages land in inboxes instead of spam folders. Pro accounts send up to 2,500 invitations a day and Business accounts up to 20,000 a day, counted in your own time zone; a larger list simply continues the next day, and reminders follow the same pacing. A new account's first campaign is paced at up to 5,000 a day until the first sends have landed and the bounce rate checks out, usually by the next day, then the full daily pace opens. The sending meters on your survey show exactly where you stand. Business accounts on their own sending domain build their own reputation as they send.
Can I add more people to my account?
Pro is a single seat. Business includes 5 seats, and you can add or remove seats any time from your billing page: $49 per seat per month, or $490 per seat per year if your Business plan is billed annually (the same two-months-free discount). Changes are prorated onto your existing subscription, so you only pay for the days a seat is in use. Seats are for building, publishing and deciding on suggestions; reviewers on a review link, and clients reading results through a read-only link, never use a seat.
Whose email address do invitations come from?
By default, invitations send from Baxly's own authenticated address, baxly@brc.net, with Baxly Surveys as the sender name. Business plans can authenticate their own domain with three DNS records (the same one-time step Mailchimp and HubSpot ask for), so invitations come from your address. Recipients recognize you, open rates improve, and your sending reputation is yours.
What do the add-ons actually get me?
Every plan, including Free, screens responses automatically for duplicates, bots, and speeders and puts a quality certificate on the results. Baxter Verified adds the human layer, before and after fielding: a Baxter analyst reviews your questionnaire, sends written findings on each question and signs it off, then after fielding reviews your screened data, confirms the tabulations, and issues the Reviewed & Verified by Baxter Research Group mark with a seal and a public certificate. Request it before you field to get both stages; on a survey that has already run, the analyst verifies the data and the mark reads Independently Verified. A Baxter-Built Report turns your results into a branded, presentation-ready report or slide deck. Everything is requested right from your survey, and you get a personal quote by email, since analyst time depends on the size of the study. One line to know: add-ons certify a survey you ran. When results need full third-party independence, like numbers you'll defend to outside stakeholders, that calls for a study designed and fielded by Baxter.
Can my own AI build surveys in Baxly?
Yes, two ways. On Business, add Baxly as a connector in Claude, ChatGPT, Gemini or any assistant that takes a remote connector (MCP), sign in once, and ask for the survey in plain words: the assistant reads Baxly's rule book, writes the survey, checks it, creates the draft in your account, publishes when you say so and can read the results back. On any plan, an assistant that can read a web page can write a Baxly survey definition file from the same rule book, and you upload it on the import page. Either way the survey lands as an ordinary draft you can edit in the builder, and publishing goes through the same checks as the Publish button.
Can Baxter just run the study for me?
Yes. Baxter analysts design the questionnaire, field it, and deliver a full report, the same service behind thousands of published studies. You can also start self-serve and hand a project over at any point.
Do you sell respondent data or show ads?
No. Baxly is built by a research firm: your questions, respondents, and results are research data, not inventory. Never sold, never shared.

Have a questionnaire sitting in a Word doc?

That's all Baxly needs. Join the waitlist and we will let you know the moment your account is ready.

Get early access