Drop in a Word doc or paste your questions, and Baxly turns them into a polished, guided survey in minutes. Skip logic, smart loops and quotas are built in, and you get results you can stand behind.
Free plan at launch · No credit card required
Baxly comes from Baxter Research Group, bringing more than 70 years of research experience to every survey.
Most survey tools hand you a blank page. Baxly hands you a finished draft.
Upload a Word questionnaire, paste your questions, or connect your own AI assistant. Baxly hands back a finished, styled survey with the flow already in place.
A guided, mobile-first experience shaped by years of fielding real studies, with an honest time estimate on the cover. Your logo and colors, no Baxly branding on Pro.
Turn on follow-ups and the survey asks the one question a good interviewer would ask when an answer deserves more. Or run a short moderated interview inside the survey, at scale.
24 question types, skip logic, screen‑outs, quotas, A/B tests and loops over your own lists. Every rule reads back in plain English on the question it affects, and a logic map draws the whole flow.
Send a review link and clients and colleagues comment and suggest edits on the live draft, no account needed. Suggestions show as redlines on the question, reviewers agree or disagree, and nothing changes until you approve.
Responses stream in live, screened for duplicates, bots and speeders. Filter by any answer, test significance in crosstabs, let AI summarize open ends, then print a report, share a live link or export to Excel, SPSS or Power BI.
Trackers line up the same questions wave over wave so trends show themselves. Ask your research answers a plain-language question across every study you have run, studies cited.
A Baxter analyst can review your questionnaire before you field it and verify the results after, with a seal you can publish. Or hand the whole study to Baxter Research Group.
One tagged link in Mailchimp, HubSpot or any email tool ties every response back to a person, or let Baxly send from your own domain. Each campaign shows who arrived and who finished.
From Word doc to fielded survey in an afternoon, not a week.
Upload your questionnaire and let the AI structure it, hand the job to your own AI through the Baxly connector, or start from a blank page with a builder that stays out of your way.
Add skip logic, screen-outs, and quotas, loop pages over your own lists, and personalize wording with variables. Then send a review link: clients and colleagues comment and suggest edits on the live draft before a single respondent sees it.
Share a link, send from your own email platform with a tagged link, or send invitations from Baxly's delivery engine. Then watch results stream in live, campaign by campaign, ready to export.
Bring your own AI
Connect Claude, ChatGPT, Gemini or the assistant your company built to Baxly and describe the study in plain words. Your AI reads Baxly's published rule book, writes the whole survey with the screeners, loops, quotas and logic in place, checks it, creates it in your account and hands you the link, all in one conversation.
It arrives as an ordinary draft you can still edit in the builder, nothing goes live until you say publish, and the same connection can read results back into the conversation. No connector? Any assistant that can read a web page can write a Baxly survey definition file, and you upload it.
Connector included with Business · Definition files work on every plan
In your assistant
Build a 5-minute concept test for our three new subscription tiers with an A/B split, check it, create it in Baxly and give me the preview link.
Done. I read the Baxly rule book and wrote a 4-page test: a screener for current customers, the tier description with an A/B split on price framing, five rating questions, and an open end. Baxly validated it with no errors.
Draft created in your account: Subscription tier concept test. It is not published yet, so answers on the preview are not counted. Preview link: baxly.brc.com/s/...
Works with any assistant that takes a remote connector (MCP), or with an API key for tools that cannot sign in.
Why Baxter
Most survey tools are built by software companies. Baxly is built by Baxter Research Group, a research firm that has designed, fielded, and reported tens of thousands of studies over more than 70 years. Every default in Baxly comes from what actually works in the field: question wording, flow, deliverability, and reporting that holds up in front of a client.
70+
Years of research experience
10,000s
Research studies delivered
In-house
Research analysts
Start free and upgrade when your program grows. Early access members lock in launch pricing.
$0
forever
Try Baxly on a real project.
$99
per month · $79/mo billed annually
The full builder, powered by AI.
$299
per month · $249/mo billed annually
Field studies at scale, as a team.
Credits pay for the extras, the AI features and TrueRank precision scoring, and nothing else. Building, sending, collecting and reading results never use them. Every plan includes a monthly allowance, and packs of 50 credits for $15 are there when you want more. Purchased credits never expire.
A rule of thumb: one respondent's AI follow-up on one question is one credit, so budget follow-ups the way you budget responses. Respondent-facing AI (follow-ups and AI conversation questions) is included with Pro and Business.
| AI import (your doc or description to survey) | 1 credit for most imports; a very long document is charged one credit per pass, up to 16 |
| AI follow-up | 1 per respondent for each question with follow-ups turned on |
| AI conversation question, one respondent | 1 per respondent |
| AI draft of a question, closing message, incentive rules or organization profile | 1 per draft |
| AI open-end analysis (themes, sentiment, quotes) | 1 per run |
| AI story (key takeaways, story angles, deep dive) | 2 per story, 3 for a trend story |
| Ask your research (a cross-study answer) | 1 per question |
| TrueRank precision scores for a MaxDiff | 25 per run |
Add to any plan, per project. Most valuable right before you field, and right before you present.
from $1,500per survey
Put the Baxter name on your results. Before you field, a Baxter analyst reviews every question for leading wording, unbalanced scales and order effects, and signs the questionnaire off. After fielding, the analyst reviews your screened data and confirms your tabulations. Clean projects earn the Reviewed & Verified by Baxter Research Group mark, a printable seal and a public certificate anyone can look up. When someone asks whether your numbers are real, you have a research firm's answer.
from $2,500per project
Baxter analysts turn your results into a presentation-ready deliverable (a branded PDF report, a slide deck, or both), built on the reporting pipelines behind tens of thousands of studies. Walk into the boardroom with your findings already told as a story.
Rather not run it yourself? Baxter analysts can design, field, and report the entire study.
Talk to the teamThat's all Baxly needs. Join the waitlist and we will let you know the moment your account is ready.
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